Proraso

Since 1948, Proraso has made shaving a refreshing daily ritual, starting with its iconic Pre Shave Cream inspired by Italy’s post-war renaissance. Known for its eucalyptus and menthol scent—and an unscented version for sensitive skin—Proraso softens beard hair for a closer, more comfortable shave and can also soothe skin after shaving. While affordable, Proraso delivers excellent quality and rich lather. The brand stays true to its roots with natural ingredients and traditional values, offering ranges like Shea Butter for heavy beards and sensitive skin, plus a modern ‘Cutting Edge’ line for men seeking contemporary grooming products with classic quality.

shaving
cream

Shaving
Soap

badger
shaving brushes

aftershave
balms & gels

travel
shaving

pre shave
treatments

gift
sets

Safety
Razors

About The Traditional shaving company

At Traditional Shaving since 2009, we've been dedicated to bringing you the finest traditional wet shaving experience. We carefully curate only the highest quality products from renowned brands like Edwin Jagger, Taylor of Old Bond Street, and Truefitt & Hill, alongside premium international brands like Parker and Merkur. We've also developed our own exclusive line of UK-made shaving essentials, including creams, aftershave balms, pre-shave preparations, and colognes. Every product in our collection meets our exacting standards and comes with our personal recommendation. Our Promise We're committed to exceptional customer service, dispatching all orders within 24 hours while taking special care with presentation. Your satisfaction is our priority - that's why we offer secure payments, environmentally

FREE
UK Delivery

On all orders over £40.

International
Delivery

We ship worldwide.

Easy
Returns

30 day return
guarantee.

Customer
Satisfaction

Rated 95% on trusted
shops.