Organic Aloe Vera Sensitive Aftershave Balm 100ml

The purity of its formula makes it ideal for even the most sensitive skin, requiring particular care and attention.

Its creamy emulsion and lightweight texture caress the skin, calming post-shave irritation and redness, and guaranteeing an intense soothing and regenerating action. It promotes the natural process of cellular regeneration. The fragrance is both delicate and effervescent, owing to the use of pink pepper and precious woods.

Packaged in a convenient 100ml bottle, this aftershave balm is perfect for daily use and travel. Simply apply a small amount to the shaved area and massage gently until fully absorbed. The refreshing scent leaves you feeling invigorated and ready to take on the day.

Treat your skin to the care it deserves with Cella Milano Aftershave Balm and experience the luxury of a post-shave routine that leaves your skin feeling soft, smooth, and revitalized. Say goodbye to post-shave irritation and hello to a more comfortable and enjoyable shaving experience.

At the end of the 19th century, Milan was a throbbing hub of activity: fashionable cafés, theatres and electric lights outlined a dynamic and lively city, home to clean-shaven men with handlebar moustaches and women who always styled their hair to be wavy. A business dedicated to beauty opened here: Cella offered everything required to satisfy the new aesthetic needs, including soaps, scents, hair lacquer and brilliantine.

Barbershops opened everywhere, from Paris to London; shaving became an important social event, an opportunity to meet and talk about hot topics, politics and sports. Barbershops were places of rituals and social interaction.

Fragrance houses competed for formulas to make the best soap. In Italy, the Cella master soap-makers aimed to achieve a top quality product. They selected the best ingredients and slowly cooked them in a steam boiler, then seasoned the soap for a few weeks to concentrate it. This unique soap-manufacturing process is the perfect result of truly dedicated soap-makers striving for excellence.

Cella was awarded a gold medal at the universal exhibition in Milan in 1906 and the Grand Cross for industrial achievements in 1908: it had become a leading company in the Italian toiletries and perfumery world.